The acquisition of the Wim Bosman Group by Mainfreight gives the Mainfreight Group - a worldwide logistics network with over 180 branches in amongst others Australia, New Zealand, Asia, America and Europe - immense added value for the European market.
Wim Bosman has had its own air and ocean freight offices in Belgium, the Netherlands and Russia for many years and for Mainfreight the acquisition marks the first step towards full coverage in terms of air and ocean freight offices across Europe.
Since the acquisition in April, the company has worked hard to devise a strategy to fulfil the above objectives. “We want to be recognised and known as a provider of total supply chain solutions. In order to achieve this, we choose a strategy that will entail working in four business units under the brand name with the most clout. Wim Bosman is a strong and trusted brand name in the area of warehousing and haulage and Mainfreight is the best brand name strategically speaking for the further development of the air and ocean freight activities. That's why we're entering the market with two brand names, but everything will be recognisable and centrally coordinated from the Wim Bosman Holding," said Mario Schoofs, CCO of the Wim Bosman Group.
As a result of this strategy, the existing air and ocean freight offices in Belgium and the Netherlands will be continued under the new company name Mainfreight and the house style, practices and IT systems of Mainfreight will be adopted. In the Benelux, ocean freight will operate from the existing branches in the ports of Antwerp and Rotterdam and air freight will be coordinated from the offices in Zaventem (Brucargo) and Amsterdam (Schiphol).
