Oil & Vinegar was founded in 1999 and describes itself as a culinary gift shop with a Mediterranean atmosphere, with food and non-food products. Consumers can shop in one of the ninety franchised outlets around the world. These out¬lets are located in the Netherlands, Belgium, Germany, the UK, Denmark, Sweden, Portugal, America, Brazil, Canada and South Africa. The concept and store presentation are identical everywhere in the world. The presentation provides space for the optimised display of the yellow-gold colour, the spicy aroma and the variety of tastes of the olive oil and vinegars. The concept is based on the individual perception of the unique product. Underpinned by the philosophy that customers enjoy buying a custom-made gift at Oil & Vinegar, these products are poured especially for the customers from amphora or steel barrels. “Besides offering a high quality product we also offer background information and personal service, so that people leaving the shop with a surprising gift in an Oil & Vinegar bag are brimming with ideas”, according to Kevin Hellemons, Logistics & Customer Service manager Oil & Vinegar.