Lief logistics
Lief logistics

Lief! Traditional Dutch brand with a worldwide mission

Yvonne Woudstra, initiator of lief!
Yvonne Woudstra

Yvonne Woudstra, initiator of lief! was running a baby and child Wholesale company with her husband when she decided to set up something small and personal. Things worked out differently. “Around the world with lief! is our plan for the future,” according to Marieke Noorlander, marketing & communications manager at lief!.

In the course of five years, lief! has developed into a well known and broad lifestyle brand with clothing and also furniture, cuddly toys, toys, children’s books, window decoration, paint, wallpaper, bags, bedroom and bathroom linen and its own range of care products.


Fast pace

The first shop was opened in Giessenburg. There are now 18 shops in the Netherlands and one in Belgium. Lief! is also available at various children’s speciality outlets, department stores, chemists, furniture shops and bookshops. “Besides the Netherlands we are now also focusing on Belgium. Participation in international trade fairs enables us to establish new contacts. The challenge is to broaden the profile of our concept, and a specialised logistics service provider is an extremely important factor in this.”


Extra service Wim Bosman

Extra service Wim Bosman

Barend Klein, director finance-P&O at lief! is extremely enthusiastic about the cooperation with Wim Bosman.“A number of years ago we started working with a specialised consulting agency that helped us to find a good logistic provider. The correct price/quality ratio made Wim Bosman the obvious choice. Expectations are exceeded– the extra service offered by Wim Bosman by monitoring our goods flows and updating us on the status of shipments gives us space to devote more time to our core activities.

This has improved the streamlining of the shipments and also boosted the efficiency level.” Warehouse manager Ben de Bruin is also satisfied: “The deliveries are prompt. Moreover, I am constantly updated on the delivery times of shipments, which enables me to coordinate them with my internal planning. We start sorting and processing immediately after the goods arrive. After all, speed of action is always a key component in sea and air freight.”


Worldwide network Wim Bosman and Mainfreight

Mainfreight Sea & Air handles the sea and air freight shipments for lief!. An extensive network offers Mainfreight Sea &  Air options for every volume to and from destinations around the world. All container, groupage and air freight shipments from India and China are carried out by Mainfreight Sea & Air, as are the customs formalities and the transportation to the lief! distribution centre in Sliedrecht.


Contact us

Please contact us for more information regarding Mainfreight

Mainfreight Netherlands
T: +31 (0)314 678 430


Mainfreight offers its services in several European countries.
Please contact us for more information or ask for a quote.